Certified Marketing Cloud Consultant — Free Practice Questions
10 free sample questions from a bank of 100, with the correct answers and explanations. No signup required — start practising right now.
1A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Answer: C
2A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?
Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
Create data validation rules for the integrated user in Sales Cloud.
Create a Salesforce Data Extension for the user to select during a Send Flow.
Add custom VisualForce Page to the page layouts in Marketing Cloud.
Answer: C
3A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.
Answer: B
4A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.)
Administrator
Data Manager
Content Creator
Analyst
Answer:
5Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
Many-to-Many Relationship
One-to-One Relationship
Population
One-to-Many Relationship
Answer: D
6A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
✑ Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
✑ Payments.csv will be encrypted.
✑ Payments.csv will contain data from the previous week.
✑ Late payment notices will be sent each Monday at noon.
✑ They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: B
7Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.
Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.
Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
Answer: A
8Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Campaign Email Tracking Report
Account Send Summary Report
Email Send Report
Email Performance Over Time Report
Answer: B
9A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
✑ The data extension will hold each contact's response as well as the time stamp of the click.
✑ The contact will receive an email two days after the click event.
✑ Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
Leverage the Decision Split and create a Custom Activity.
Use a landing page to record the click and trigger an email.
Leverage the Engagement Split and the Update Contact Activity.
Use a landing page to record the click in the data extension.
Answer: C
10Which three statements are correct about Data Designer? (Choose three.)
Each attribute group contains one data extension, and each data extension can include up to 50 attributes.
Each attribute group can contain multiple lists, and each list can include multiple attributes.
Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.
Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes.
Data extensions should be linked directly to the contact record prior to being linked to different data extensions.